We're Perspektiv Marketing Group, an integrated marketing solutions business providing creative marketing, data, digital print, and direct mail solutions to a range of blue chip clients.
For the second year running, Perspektiv Red is proud to be listed in the Recommended Agency Register (RAR), a national and independently compiled register of the top 120 agencies in the UK. A design agency in Nottingham, we provide results-driven marketing communications to a broad range of clients (including Vision Express, Gala Coral Group, Hammonds and Sky) and the key to our success is a combination of our creative marketing ideas and our ability to adapt and tailor our services to our clients specific needs. This appointment is testament to the high level of service we provide to our clients.Each year RAR's extensive research programme involves reviewing over 1,000 marketing agencies worldwide. Perspektiv Red is one of only two agencies from the East Midlands to make the list.
In light of the current credit crunch, businesses could be tempted to reduce their marketing spend in a bid to save money, perceiving it to be a low priority and an avoidable expense. At Perspektiv, we are warning companies not to be too hasty in cutting their marketing budgets as less exposure could limit new business opportunities and could even contribute to the loss of existing business. The key is ensuring that you get the highest return on investment from your marketing spend.A well planned direct mail campaign is an easy and measurable way to increase a company's profile and stimulate a response. However, to ensure the campaign is cost effective, it is essential that they are adequately tailored to the people they are sent to. Failure to do so, means your direct mail could be viewed as junk mail and simply thrown away or, even worse, have a damaging effect on the company's reputation.Everyone gets bombarded by junk mail and there is nothing more annoying than receiving a letter about a service or product that is totally irrelevant to you. Those companies that take the trouble to tailor their campaigns to each recipient are going to achieve a much higher response rate and therefore have a greater chance of increasing the level in business.We have, on a number of occasions, secured response rates of between 25 and 50% for our clients which is much higher than is generally achieved. With the current economic climate every penny counts so this must be an important consideration.
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