AMR International is a market-based strategy consultancy. The company was founded in 1991 by Denzil Rankine to help senior executives take the best strategic decisions when acquiring, growing their business, entering new markets or changing their business models. Whilst many consulting assignments tend to start by looking inwards, AMR’s approach has always been characterised by a strong and rigorous focus on external research, whether through insightful interviews or desk-based analysis. This is based on a simple belief: significant strategic decisions should only ever be taken with a clear understanding of the market in which a company operates, of its competitive environment and of the changing needs of its customer base. AMR’s approach is ideally suited to the evaluation of acquisition targets and their commercial prospects: AMR is a thought leader in commercial due diligence and has conducted over 900 commercial due diligence assignments internationally for corporate and private equity clients. Our clients value our clear advice, robust analysis and our willingness to give clear advice and conclusions. AMR operates in five sectors in which it has real expertise; media and publishing, events and exhibitions, industrial products, support services and consumer goods and services. Our team of consultants in AMR’s offices in London, Frankfurt and New York have backgrounds spanning consulting, finance, and operational roles in the sectors we work in. One thing they all share is very strong academic achievement, and the intellectual curiosity and rigour which characterises our work.

Specialist Services

Acquisition strategy and coporate & business unit strategy. Specialising in media & publishing, events & exhibitions, industrial products, support services, consumer goods & services. More sectors include technology, healthcare and construction & building products.