Aims Accountants

Accounting Activities in Reading

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New Dawn
The Coombe

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Key Services

bookkeeping, business accounts, corporation tax


Anthony Sheldon FCMA

Changing Accountants
Switching is Easy: AIMS can take care of everything so you don't have to worry about any admin. With over 230 AIMS Accountants throughout the UK, you'll find it easy to work with a qualified professional who is dedicated to taking away the complications associated with tax, accounting and compliance. Having a local accountant enables you to have straight and direct communication. Best of all, it means no form filling and no call centres.

I am always happy to meet and talk to you and since I do not charge by the hour, you benefit from a cost effective and personal service.

What I can do for you and your business
You can avoid the hassle of dealing with your tax, so whether it is Income Tax, Corporation Tax, Capital Gains Tax, Inheritance Tax, PAYE or VAT and much more – I will take care of it. You can also forget the jargon, so whether it is bookkeeping, Management Accounting, Payroll, Filing deadlines, accounts preparation or compliance with HMRC, Companies House or other statutory requirements – I will take care of it.

In short; I can take care of all your financial needs so that you can continue doing what you do best; operating and growing your business.

Tax can be complicated and HMRC even more so. I always go the extra mile to ensure that you receive a bespoke service that helps your business save money and grow in a controlled way. Remember, AIMS do not charge by the hour and all fees are agreed in advance and payable in easy monthly instalments to make sure you and your business enjoy the maximum benefits of working with me.

I pride myself in offering added value because I know good accounting is good business. Speak to me for more information and to set up a no obligation consultation.

You are reading a brief resume for a qualified accountant with many years financial experience and who has worked at strategic decision making level in subsidiaries of substantial public quoted companies. He has wide experience of supplying accounting services to the small business sector such as management/annual accounts, vat returns, corporate / personal tax, payroll etc, but maybe there is more too it than that. He would be delighted if you read on.

Drawing from my experience in working in quoted companies the most important thing that all businesses need, no matter what size, is to express in both narrative and figure form, where they have come from, where they are now and where they want to be and how they intend to get there. My clients value my ability to provide these answers and in addition to servicing their tax, administrative and financial needs.

I also enjoy advising my clients on everyday financial house-keeping type matters as well as producing sophisticated plans for bank and other finance raising purposes. Throwing away money on bank charges? TALK TO ME! Forced to finance items like insurance policies at ludicrous interest rates? TALK TO ME! How do you measure what is a reasonable level of customer debt or supplier credit? TALK TO ME! you may be surprised what I can tell you about your business in a few minutes by looking at your accounts/plans and performing a few simple tests.

Blindingly obvious? Okay, then how about we look at your business profits in five years time and how big your overdraft/cash pile is projected to be then? TALK TO ME! Longer horizon say 10 years. Predict the economic performance and I will, but there are so many variations, what we in the trade call "What ifs".

Business of course is a day to day thing and I would not disagree with that statement, but in today's market ignore the bigger picture or the other time horizon's and you are only managing 5% of your business. A recipe for disaster, which can have serious implications for your retirement etc, as can one ill considered decision......

An example from my experience: In 1999 I shared a secretary with a QS and a contracts manager. One day she was careless and left a pre printed bank payments book on her desk and had gone to lunch. The book was open and I was quite shocked to see that the payee was a court; she had been prosecuted for benefits fraud.

This woman was not that type. To find out the big mistake she and her husband made, a latter day tale of greed, naivety and more email or navigate to or you can always ? TALK TO ME!.

PS Tax efficiency take it is read with any of us.

Specialist Services
It is my job to understand how all of these services impact your business, so don't worry if you are not familiar with all of them. I will assess your business needs and put together a bespoke service that allows you to benefit from years of professional accounting experience.


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