Full service design and marketing agency in Worcester, UK offering marketing strategy, design, public relations, online and offline advertising and marketing, website construction and maintenace to a wide range of business to business and business to consumer clients

Advertising

With billions of advertising messages being hurled at us every day we make sure our clients' advertisements are seen and heard. Whether the ad is press, outdoor, online, TV, radio, recruitment or ambient; our visual and audio designs use up to the minute quirks to give them maximum impact and eye-to-ad appeal. The factor that runs assuredly through our ad designs is an obsession in communicating the benefits of your company, product or service to the reader.We can advise you on combinations of advertising media and will book and manage your campaigns.

Design

We LOVE design. In one logo, leaflet, advertisement or website you can make a statement about your company. It is your identity and the look, colours, sizes, typography......anything that says “this is us".....should be constant throughout all of your companie's marketing material.

Design starts with a logo and then follows through to all other communications tools ensuring that your customers get a clear and cohesive message. We want your company to look good throughout. With our Brand-Police hats on we will design and produce eye-catching and practical material that will more than do the job for you.

Marketing Strategy

Brainstorming. It really does happen in our office. Armed with the obligatory pot of coffee, a meeting is held and ideas suggested, swapped and indeed, thrown around the room until we come up with the marketing strategy of all marketing strategies. Whether you want a full strategy to launch a product or service into a market or you want to take your business through the next few years, you can be sure that we will meet, discuss and wear the proverbial clients' hat until we get to the answer.

Once the ideas and client hat-wearing session has resulted in some sensible and not so sensible ideas, we will retreat quietly to our desks and produce a marketing plan detailing all options, all costs and all timings ready to present to the client. Transparency of information is very important in our industry which is why we try to be as open with information and costings as possible.

Public Relations

We keep our eyes and ears open for any media or marketing opportunities that need to be exploited.

We are so nosey that not much escapes our attention including media, local and international news and what's hot and what's not. During the year we note all relevant features and badger the writer or editor to get a feel for what they are looking for in editorial submissions. Short of bribery (although this has been considered) just asking the right questions at the right time can help with getting all or at least part of our submission published. It's a constant quest to build relationships with writers and editors but one to which we are whole heartedly committed

The press releases we write make the news.

Whether it's planning an event, writing and printing the company newsletter or just some plain talking advice, you can relax in the knowledge that you can have an external PR team that feels like an internal PR team without having to put up with our funny 5 minutes.

Websites

A website for your company is a ‘must have'... you know it is. The thought of designing the website, producing the copy, constructing the site, managing it, oh and making sure it is performing at its optimum, can be a queasy and off-putting thought. DON'T PANIC, we can do all of this for you in a breath or two. Just tell us what you want to achieve and we will work with you, to your timescales and budget.

The Process

It is a combination of experience and online know-how from our website engineers and creative wow from our illustrator and graphic designers that creates innovative and unique websites that are still easy to navigate and provide the search engine keywords that matter most.

Website design actually starts in our studio with the graphic designer, watched closely by the website engineer to make sure that the designs will work in practice. Sure there are some seemingly fabulous websites but after 30 seconds of trying to get past flash intros, copy that whizzes around the page and navigation bars that seem to have lost the compass; we all get fed up and leave the site. Our websites do the job properly - meaning they are a shop window for your business, they contain the right navigations and content and have all the background coding that makes the difference to the Search Engine robots.

The real deal can be a bit of a mine-field.....but it's not rocket science. Ask questions and we'll answer them. You'll be a web expert by the end of it.

Online Marketing

Let's say you want to find out about something... where do you go first? The INTERNET of course - that's why it's vital to get your website seen at the top of that search engine pile. With clever SEO (Search Engine Optimisation) and some well managed Google AdWords, we can give you the edge over your competitors. A great pay back from the internet is we can track what keywords attract your most desirable prospects, what online advertising copy pulled the most responses and, (most useful for e-commerce sites), what landing pages and content make the most money for you. We specialise in pushing the internet as far as possible to increase those ever important visits to your website.

Call in our Google Goddess

The easy way to get the most from AdWords is to use the services of Concept's Google Advertising Professional, leaving you safe in the knowledge you are getting a professionally run advertising campaign from someone that has proven credentials at getting the best results. Effective campaigns can be up and running in next to no time and sometimes with surprisingly low budgets. All you have to do is take the calls, enquiries and orders.

Trading Since

1973