• Conversion Optimisation

Agile Marketing Strategy Consultant

Revenue growth and results-focused marketing consultant with 13+ years' T-Shaped experience in SEO, content marketing, email-marketing, Google Ads, website conversion optimisation, social media, web analytics implementation, and insights reporting. I have hands-on experience across B2B and B2C Ecommerce websites in national and multinational companies, where I increased website traffic and conversion through consistent customer acquisition and retention tactics, reduced CAC (customer acquisition cost) and increased CLV (customer lifetime value) by identifying and eliminating waste in marketing budget through identifying drop off points in the end-to-end customer purchase journey. My experience includes contracting and subcontracting for brands like Deloitte, FICO, Avis, Timberland, PayPal, Ovo Energy, Smith & Nephew, SSE Energy, CETA Insurance, Christain Aid, and Harrods.

I am an Agile marketing strategy consultant, change management and leadership team coach, dedicated to supporting C-level executives, marketing leaders facilitate marketing performance management through analytics insights to inform iterative marketing strategy, people and processes. I provide onsite and online marketing consulting, training and coaching to optimize strategy planning and execution in order to accelerate brand, revenue, people and profit growth.

I work with marketing teams in developing, optimising and executing the right flow of vision, strategy, culture, mindset, and capabilities to improve overall marketing contribution to business outcomes. I also deliver framework-agnostic Agile marketing training, coaching, and strategy workshops to support systemic transformation.

It's intriguing how much budget and human capital are wasted on "spray and pray marketing" due to the lack of clear strategic alignment with the business vision, mission and other functional areas within organisations. It's obvious why marketing is portrayed as a cost centre, as opposed to business growth engine within organisations. In 2017 I published my first book on how to improve marketing effectiveness which is available on Amazon:- Lean Agile Marketing: How To Become Agile and Deliver Marketing Success.

Contact Details:
Website :- https://www.cxconversion.com/
Email: femi@cxconversion.com
Phone: +447568091722