Cyclist Discount Centre

Cycle Shops in Stoke-on-Trent

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4 Brunswick Industrial Estate
Davenport Street

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About us

When used regularly, bikes have been shown to improve brain power, combat ailments, and increase life-span. Cycling boosts your wellbeing, and will allow you to sleep soundly at night after an invigorating day of exploring fresh, natural landscapes. At Cyclist Discount Centre, in Stoke-on-Trent, Staffordshire, we are a reputable bike shop providing top-quality bikes and accessories. For more than 30 years we have built on our expansive product range, which includes road bikes, mountain bikes, and state-of-the-art cycling accessories. As proud members of the Association of Cycle Traders™, we delight in sharing our expertise and strive to deliver a service that is second to none.


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Products and Services

We offer these services

  • website
  • Bike Repair
  • Bike Maintenance
  • Bike Accessories Sale
  • Cycle Parts
  • Mountain Bike Sale
  • Bike Sale
  • Bike Lights
  • Bike Tyre Sale
  • Urban Bike Sale
  • Full Suspension Bike Sale
  • Kids Bike Sale
  • Bike Wheels Sale
  • Bike Frames Sale
  • Bmx Bike Sale
  • Customer Service / Helpline
  • Free Quotes

We offer these payment methods

  • Cash
  • Delta
  • MasterCard
  • Maestro
  • Visa


I've had a first class service with Cyclists discount centre all my life, as a boy getting Christmas present and still today getting presents for my kids. All my friends and family use CDC as the only cycle shop for all our needs. First class.

Craig McInerney

We took our son in to choose a new bike for his 8th birthday. He wasn't too sure what type of bike he wanted, a bmx or mountain bike, but the excellent customer service we received soon helped our son to make his choice. Great range of bikes and great staff with plenty of knowledge, that don't try to push you to buy something you don't want or need.

Kerstie 'Lahey' Dayson

Took my mountain bike down for a service, had it back within 24 hours, gears, brakes and overall maintenance was spot on. Definitely use again.

Chris Beckett

Testimonials are added by the business owner and are not independently verified.

Opening hours

Monday to Saturday: 9:30am - 6pm

Sunday: 11am - 4pm

Key Services

bike, canondale bike, cube bikes, Cyclist Discount Centre, GT bike, Haro, mountain, rayleigh, road, wethepeople

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