Design Tribe

Marketing Consultants in Cardiff

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St. Line House
Mount Stuart Square
Docks
Cardiff
South Glamorgan
CF10 5LR

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About

Design Tribe is a creative agency based in Cardiff. We are a tribe of thinkers, designers, and developers with years of industry experience producing bespoke design solutions. Our passion is to help new and existing brands communicate effectively with their audience using a mix of web and print media. We’re able to produce a variety of styles and solutions to any brief. Working with us is easy as we’ll guide you from brief to final outcome using a friendly, plain English approach. ...

eMail Marketing On The Up

New research suggests that email marketing in the US will reach $2 billion by 2014. This isn't exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it's looking good for the industry nonetheless.This new research comes from Forrester Research, who says that falling CPMs (cost per thousands), higher ROI (return on investment) and growing consumer use of social email accounts will all contribute to the use of email by direct marketing professionals. The firm says that in five years consumers will opt-in to receive over 9,000 email marketing messages annually.Forrester's research cites the following as key growth areas for shaping the future of email marketing:- Retention email - email that recipients have blessed with their permission - will continue to replace paper communications and will make up the largest share of marketing messages. Retention emails will account for more than a one-third of all marketing messages in consumers' inboxes by 2014, representing increased competition for marketers.- While the bulk of the market will continue to deploy email marketing on a self-service basis, the growing complexity associated with data integration and new tactics to increase relevancy will drive healthy growth in use of email service providers.- Spending on opt-in ad-sponsored or ad-supported newsletters will double over the next five years as traditional print publishers face falling circulation and ad revenue.Social media has brought an interesting new element into the world of email marketing. This element brings with it both opportunities and challenges. "The use of email in social networks will be one of the biggest challenges for direct marketers," says Forrester Research Vice President and Principal Analyst David Daniels. "Over the next five years, marketers must bridge the gap between social and traditional inboxes with social sharing tools."Design Tribe provide customised eMail Marketing solutions with our Flaming Arrow design service.

Trade Bodies / Associations

South Wales Chamber of Commerce

Trading Since

2008

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