Web Site Design and Development in Crawley (West Sussex)
Astral Towers, Betts Way
Landline: 0203 92... 0203 920 7727
Monday to Friday: 8am - 5pm
Saturday to Sunday: Closed
We're a team of creative thinkers: digital experts, web designers, developers and marketeers based in Surrey.
Passionate about all things digital, we understand how to be successful online. We work with businesses of all sizes, from small start-ups, small to medium sized businesses, to large multinational clients delivering digital solutions in a variety of industries.
We help businesses like yours by creating mobile-ready websites and providing essential digital marketing services to promote your business online.
Our streamlined approach gives you the quality and creativity of a full-service digital agency at a price you can afford.
Our multidisciplinary team will ensure that your company looks great online and our marketing experts will ensure that your brand gets exposure to build customer awareness and drive sales.
We are a full service digital agency, based in Surrey, capable of building, promoting and supporting any digital project. Our aim is to work with our clients over the long term. We offer clients ongoing support and find this our key advantage when building success online. Whatever the project, we have the team required to make it work. Our team of dedicated account managers will work with you to ensure your site is up to date, secure and evolving with the developing technologies.
As well as the creation of websites and digital projects we have a broadly experienced team specialising in digital marketing. We have in house tools the utilise the latest technology to promote any business online. Our focus is always on results, we work to ensure that your advertising message is build and promoted effectively, ensuring success for our clients.
If you are looking for a complete digital solution that is founded on experience, insight and a long term relationships you have found us. Please do call or email to discuss your requirements in detail.
Having a responsive web design makes your website look great across all devices. Your website will adapt to the device your customers are viewing on, meaning your website works on both mobile or desktop browsers.
This is not only important for a good user experience, but is also a ranking signal for search engines. Not having a responsive website could be harming your business and its online success.
We build responsive websites as standard using the latest techniques to ensure your customers can view your website no matter what device they are viewing it on.
Want to sell your products or services online? Having an e-commerce website is essential.
An e-commerce website gives you all the tools to manage the sale of your products or services and take payments securely online. We can manage all payment set-up and create an online shop that is bespoke to your business.
When building an e-commerce website, we take pride in our ability to create a versatile system that is quick and easy to manage.
SEO or search engine optimisation is the name of the process used to optimise a website's content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.
How this is achieved has changed considerably over a small number of years, with the importance of mobile optimisation, quality of links, social media and increasing prevalence of user experience all coming in to play.
SEO plays a crucial part of an effective digital marketing strategy.
A form of digital advertising that is focused on measuring and delivering results. It is carefully planned and optimised based on previous experience and current performance. There are several areas that need careful consideration when considering performance advertising.
You must have a clear understanding of your goals. Your campaign is entirely focused on spending less on advertising than your customer pays you. These metrics can sometimes take months or even years to acquire and completely understand. These figures are the foundation of the entire campaign and if calculated incorrectly can result in poor media buying and the ultimate failure of the campaign.
Within performance advertising it is common to pay only on confirmed sales, leads, telephone conversations, emails etc. The terminology around these methods vary, however the industry agreed terms are, Cost Per Lead (CPL) and Cost Per Acquisition (CPA). There are several interpretations of these two core terms. It is key to communicate and understand the term of reference and what it involves with each partner.
For performance advertising to work for your business, you are going to need an effective and accurate means to monitor the performance of each partner. In most cases, technology is employed to communicate key performance metrics. The data is decoded and analysed with the intention of shaping the direction of the campaign in the future. Removing all non-performing elements of the campaign and focusing attention on the areas that are working well.
We have over 15 years of advertising and marketing experience. Our key driver has always been performance led advertising and we factor it into everything we do online. Even if you are driving a brand message, it is crucial to understand where your audience is engaging with the advertising message.
Programmatic media buying and real time bidding (RTB) are the currently the fastest growing digital advertising mediums. In a nutshell, it is digital advertising that is bought or sold through technology built to encourage efficiency.
There is a difference between Programmatic and RTB, although they are quite commonly attributed as the same thing. Programmatic advertising gives advertisers opportunity to automate their media buying ensuring delivery for their campaigns. RTB refers to the purchase of advertising in real time, employing data insight to shape a bid.
Programmatic advertising is on the rise and is being hailed as the future of digital advertising. Many large advertisers and agencies agree, building internal teams and platforms to build programmatic opportunities in house.
Real Time Bidding
Technology platforms are integrated to create a tool that can look at each individual ad impression and, based on the data that is available, confirm intent, bid and deliver creative. Depending on the advertising medium, format and device, information can be pulled and highly targeted and relevant advertising presented.
The most common reason behind the success of programmatic and RTB is the automated decision making. Some of the biggest companies in digital advertising house large technology platforms designed to quickly find the best supply and demand match according to several factors. The logic and data is normally a closely guarded secret and the backbone of business.
We have the in-house knowledge and experience to assist you with all your programmatic and RTB buying needs.
We will provide an Account Manager who is available for emergency support and immediate contact. They are on hand to answer any day to day questions and can assist with content updates and training.
SEARCH ENGINE OPTIMISATION
Search Engine Optimisation (SEO) is key for success online, we offer varying degrees of cover depending on the requirements but always recommend at least some attention on your SEO strategy.
We are able to write and build website content, multimedia, advertising creatives, newsletters, blog posts, features and offers as often as needed.
Should any major issues arise that require immediate attention you can rest assured the team will be there to help.
We can deliver consistent high quality leads to your business as part of your support package. You specify the criteria and quality parameters and we will deliver as promised.
WEBSITE & SECURITY UPDATES
Your site security will be updated as soon as patches and fixes become available ensuring your site is as secure as possible. Daily backups are stored securely and held for a least 30 days.
SYSTEM TRAINING & UPDATES
Our team is able to build and present bespoke training materials on the phone, in person or via conference software. We provide all necessary training for your team to manage and interact with your digital project.
HACK PREVENTION & RECTIFICATION
All efforts are made to ensure your site does not become the target of a hack, should the worst happen we can identify quickly and rectify. This ensures minimum disturbance to your site.
MEDIA SCANNING & RESIZING
To maintain website speed we will scan the content of your site and ensures the media loaded is not too large and then reduces the file size where possible, while maintaining quality levels.
SELF SERVICE SUPPORT
For clients that are technically engaged with their digital projects we offer a solution that gives you the support you need around functionality and training.
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We use well-established and user friendly CMS systems that enable us to build unique, engaging websites which you can control. From simple text content to complex multimedia elements we are able to build a platform that is fit for every purpose.
Want to sell your products or services online? Having an e-commerce website is essential.