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ROMANCE

What is the best way for a man to make a lasting impression on a woman? Recent consumer research shows that the answer to making a memorable impact is right under his nose through flowers. In fact, the study shows that 92% of women can remember the last time they received flowers, and 89% say receiving flowers makes them feel special.

Just like people, flowers come in hundreds of shapes and sizes. When it comes to Valentine's Day gifts, carefully selecting the flower varieties and colors you send will result in a thoughtful, customized gift your sweetheart will treasure. The first step is to consider your sweetheart's preferences. What colors does he or she like? Men respond well to vivid, crisp colors such as red, orange, purple and blue. Women tend to relish pastel tones of pinks, peaches and lavenders. Does she have any favorite flowers? What are his hobbies? Your florist can create arrangements that revolve around your sweetheart's favorite hobby, sport or pastime. Ask yourself what message you want to convey. Consult with your florist, who can explain the assortment of possibilities available.

Flowers Make Us Happier

Flowers are a great way to let someone who is ill, or just feeling blue, know you're thinking of him or her even if you can't visit him or her in person. They're not only a terrific way to brighten up a hospital room, but can ease the loneliness of recovering at home. They are a simple, sincere and unobtrusive way to lift spirits, bring a smile to a tired face or brighten up a room for someone who is under the weather. In fact, they might be just the trick to cheer someone up.

Prioritize special dates on your calendar. Stay on top of your gifting needs by checking your calendar at the beginning of every month. Better yet, solicit the help of your local florist. All you have to do is tell your florist the important dates you would like to be reminded of. He or she will contact you ahead of time with gift suggestions for the upcoming occasion, and can even make suggestions or remind you what kind of flowers you sent last time.