Web design, e-commerce, technical support, Search Engine Optimisation (SEO), logo and graphic design, copywriting.

Why Every Business Needs A Website

Many business owners have not been convinced they need an online presence. They believe they are too small, too specialised or too localised to benefit. Fear of cost versus result prevents some from taking this important step, and many small businesses feel the traditional methods of advertising still meet their needs.However, newspaper, radio and television advertising have serious limitations that a website instantly overcomes. A website goes beyond advertising and acts as the global headquarters of a business.Websites Boost Sales and Improve Customer Confidence Before making major purchases, consumers go online looking for the best deals and incentives. They compare one vehicle to another looking for the best match. Contractors can display photos of completed work, or work in stages, to demonstrate their expertise, and consumers appreciate it when businesses allow them to make their own educated decisions. In fact, a recent study byRainToday.com showed that 97% of surveyed buyers - from companies of all sizes - say a provider's website has an influence on their ultimate purchase decision.Online shops use shopping carts and payment gateways where the consumer can purchase goods directly. The virtual store is open twenty-four hours a day, seven days a week to consumers around the world. It has no employee overhead or utility costs. Payment is made online by credit card or PayPal and deposited into the company's account, keeping things simple for both the provider and consumer.A Website is an In-house PR Firm The website is the sales manager, public relations manager and educator of your business. It provides your company with a platform to express its business philosophy, gives extensive detail on products and services as well as providing a ready made e-mail list for sales pitches and special offers.A website is the international business headquarters of a company, big or small. It is not limited by inches, blocks of air time or even international boundaries. Information does not need to be crammed into a certain number of column inches or recorded and filmed in sixty seconds or less.All three trdaitional advertising methods (radio, television and print) have one thing in common. People find them accidentally. Someone reads an ad on the same page of a newspaper that has an interesting story. Someone listens to an ad on the radio if they are not distracted. Someone watches a television commercial if it comes on during the right program and they aren't planning a trip to the kitchen. What do they all have in common? People weren't looking for the ads, they just happened to find them.Website Visitors Already Know What They Want People look for websites. They use search engines to find the websites that offer items they want to buy or information they want to read. If a customer comes to your website through a search engine such as Google or Yahoo, they have already made the first step in their decision to invest in your business.So, Does Every Business Need A Website? Yes! It speaks volumes about the credibility of the company as well as the products and services it offers. Done well, it can create brand new business in new global locations, and in new markets you never thought possible. It can boost sales considerably and provide your customers with a direct way to buy your products and services.

The Benefits of Rebranding

As your business grows and transforms, perhaps expanding into new markets, it is vital that your branding reflects the positive changes that are taking place. A rethink of your company image communicates that changes are being made within your company for the better; it will reflect growth, progression and ambition.Brand Repositioning - Building Confidence and Trust When a customer invests their time and money into your business, they need to trust that they are investing in credible people. The positive emotional response that is triggered by a strong brand is the first step in building this trust.An outdated logo and a tired brand do not reflect your business’ exciting future and strong position within your market. However, a bold, contemporary logo and punchy marketing materials will give the appearance of power, confidence and experience. It will stick in the minds of potential clients, and they will immediately associate your name with a business that can respond to their needs. Standing Out in the Crowd Your brand communicates how you see your business; communicating your company’s unique qualities can mean the difference between ‘thriving’ and ‘just surviving’. A unique identity can visually distinguish you in the same way that your ideas, expertise and employees can distinguish the experience of working with you. If you have the confidence to invest in your brand, potential customers will start to share your confidence and in turn they will invest in you.Employee Brand Confidence Since a rebrand portrays positivity, progression and self-belief, a rethink of the company’s image could directly influence your employees’ desire to be associated with the company. Management confidence will directly affect their attitude towards the business. A modern, strategic and effective rebrand communicates that your company is able to proactively adapt; not only will this portray the rewarding new challenges that await your employees, but also convey a sense of stability. The Bottom Line... A powerful new image will communicate your company identity as a progressive, thriving business. A stronger logo and a striking new website will pave the way for business expansion and portray a fresh start, ready for growth into new beginnings. It will encourage consumer confidence and drive positive changes within the business.

Trading Since

2004