• Critical Friend

A critical friend to help grow your business

Running and growing a business can be a lonely and difficult job to do. There are often few people to seek advice and guidance from. Friends can provide support however this support is often biased and may not challenge you enough.

A critical friend can be defined as a trusted person who asks provocative questions, provides data to be examined through another lens, and offers critiques of a person's work as a friend. A critical friend takes the time to fully understand the context of the work presented and the outcomes that the person or group is working toward. The friend is an advocate for the success of that work.

The Critical Friend role isn't necessarily to provide the answers, it is much more about providing valuable, honest and confidential viewpoints.

A Critical Friend can help to:
•Air ideas and clear their mind to think through issues
•Generate more ideas and perspectives
•Avoid ‘group think'
•Make better decisions
•Keep focused
•Draw up action plans and stick to them
•Achieve Goals
•Review progress
•Access other networks and outside knowledge/support

For further details about what our Critical Friend service can add to your business please download our Critical Friend Guide

Help to grow your business

Business development is at the heart of everything you do. Our consultants don't treat business development as focusing purely on generating new sales.

Incrementa's consultants will drill down into your business and find out all about your current route to market, help you identify and reach new target markets, promote your products/services and identify the challenges you face. We also assist you to plan and implement sales and marketing campaigns that will improve and develop your company's bottom line and help you to grow in today's competitive markets.

So, if you want to grow your business, why not ask us about how we can help you to:
•Plan and develop your business
•Develop and execute your marketing strategy
•Develop and execute promotional campaigns
•Refine your business model
•Identify and exploit new markets
•Develop new products and / or services
•Source new technologies
•Develop proposals for financial support
•Develop your team
•Extend your geographical reach
•Achieve your goals