Welcome

Jaguar is as dynamic as our name and logo suggest. We've always believed that a car is the closest thing you can create to something that is alive. Find out more about our award-winning approach to designing and building cars and what makes them as alive as you are.

Alive Technology

Every Jaguar is created to feel alive. So every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive.

About Us

For over 90 years we have pushed the boundaries of what is possible, inspired by our founder, Sir William Lyons. He insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we still live by.

We're continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is redefining today.
The Jaguar DNA is instantly recognisable across our range, there is an unmistakable purity of line that runs through all of our models. Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in our cars.

The Jaguar Business

As a company, Jaguar is very much alive. We're proud of our role in the global and British economies, creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to our founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come.The Jaguar DNA is instantly recognisable across our range – there is an unmistakable purity of line that runs through all of our models. Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in our cars. As a company, Jaguar is very much alive. We're proud of our role in the global and British economies, creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to our founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come.

Jaguar XF

Jaguar named as best automotive brand in the UK for the second successive year and XF named Best Executive Car.

Following on from last year's success, the Jaguar XF once again scooped the top spot in the J.D Power and Associates / What Car? Survey Executive Car category. The XF is Jaguar's highest-selling product and has received more than 100 international awards since its launch. The XF was given five-star ratings for performance, service and running costs.