Marcom (Marketing Communications) Ltd

Marketing Consultants in Bath

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6 Princes Street
Bath
Avon
BA1 1HL

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Key Services

brand identity, branding and advertising, brochures advertising



About

  • Website design and development
  • Search engine marketing
  • Social media strategy and implementation
  • Creativity, ideas and concepts for design
  • Imagery, copy and content for digital and print
  • Branding and strategy
  • Positioning and messages
  • Marketing communications

Our clients

We work with a wide range of clients from Not-for-Profit associations to leading edge technology companies. Top 100 Law firms to global engineering companies. Whoever they are, they all get great customer support, brand new ideas and a passion to drive their business forward.

More effective marketing. Get more response. Meet your targets. Be better than the rest!

You may need more hits, higher conversion rate, increased sales, faster growth, closer engagement, better brand management, smarter internal comms – the list goes on.

You might want anything from a new website to a social media strategy, from a re-brand to a search campaign, from a repositioning exercise to new brochures.

And it could just involve a simple piece of coding or design to a complete strategic review. Whatever your requirements, our team of talented specialists is focused on maximising ROI for you: brilliant digital communicators and programmers, creative art directors and designers, experienced brand and marketing strategists.

Skilled at putting themselves in your customers shoes, put them all together and you'll get brand new ideas to make your marketing more effective.

Digital and online marketing

How successful is your website? What's your position on Google? What are your customers' user journeys? How do you engage with your audience? How many people actually read your tweets? How often do you broadcast emails? Are you getting the best out of your data?

Using the latest techniques, whether it be for social media, emails, search, website and app we'll create communications which really work for you.

These are the sort of questions we might ask you in order to create digital assets and campaigns which achieve more for you, online and on-mobile.

Communication online is a science in itself, requiring careful analysis of the statistics and an in-depth understanding of consumer behaviour and expectations. Our digital experts are web-natives, experienced in all aspects of the requirements of digital marketing, and brilliant at their own specialisms. They will work with you to ensure that you get the very best there is!

•Websites
•Social media
•Apps
•Mobile
•Design
•Search
•Content
•Video
•Games
•Adwords

•Banners
•Emails
•E-newsletters
•E-commerce
•Hosting
•Maintenance

Creativity and design

What is your brand? What are the key benefits? What are your competitors doing? What are the market's expectations? What is going to really attract them, engage them? What is the correct tone of voice to use?

Creativity doesn't grow on trees. It's the combination of natural brilliance and years of experience, informed by a real understanding of your market and your customers' perceptions.

It's the difference between a project that ‘ticks the box' and one which is really effective. It's what differentiates your brand, attracts attention, generates a response and true engagement.

Our 'creatives' are brilliant. They combine the skill to quickly understand your proposition and brand with the ability to put themselves in your customers' shoes. From this position they create communications which attract, engage and create the response you are looking for.

•Concepts
•Strategies
•Brand identity
•Design
•Copy writing
•Journalism
•Content
•Imagery
•Infographics
•Video

•Brand guidelines
•Artwork
•Print
•Press
•Television
•Radio

Branding and strategy

How do customers perceive your brand and how would you like them to? How are you positioned and do you need to change that? What does your brand stand for and does this fit into the competitive framework? What messages are you communicating and could these be made more engaging? What are your objectives?

We'll take you through a market and brand exploration process which will define your strategy. From that we'll create smart communications and compelling campaigns that are really effective.

Because if you don't know where you are going, how are you going to get there?

Explore:
Be objective: use market insight and run an audit. Understand your market. Plot your competitive position. Define your vision and values. Create a SWOT and plan SMART objectives.

Define:
Create a brand architecture. Have a clear proposition and tell it in an elevator pitch. Define your competitive advantage. Refine your messaging. Position yourself: the perception is the reality.

Create:
Branding. Concepts. Design. Impact. Standout. Differentiation. Corporate identity. Style. Imagery. Colours. Font. Copy. Content. Tone of voice. Guidelines. Calls to action. Brand new ideas!

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Products and Services

We offer these services

  • website
  • Customer Service / Helpline
  • Free Quotes

Testimonials

‘Great ideas. Superb implementation. We’re delighted with our new website.’ Ian Scarr, Managing Director.

Woods Group


"The Marcom team dedicated time, attention and creativity to understanding our complex needs - and the results speak for themselves. We're very pleased with the look, feel and functionality of our new site." Dr Adam Marshall, Director of Policy and External Affairs.

British Chambers of Commerce


Testimonials are added by the business owner and are not independently verified.

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