New Edge - Specialists in Ignitng a Positive Company Culture

Business Services in Nottingham

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The Manor House
Main Street
NG13 9AL

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Key Services

brand identity, branding specialist, business branding



Founder of New Edge, Richard Flewitt, is a culture change and brand essence specialist. Richard works in partnership with leaders and business owners to discover, define and communicate the unique attributes that gives a company it's edge. The key outputs from Richards work with organisations is enabling culture change, while with businesses it is identifying the attributes that will attract the best-fit employees and customers.

Many companies are defined by the products or services that they deliver; their product is successful, the business grows and more products are introduced in order to sell more and maximise profit. The real truth for most organisations and companies is that your people are the glue that will determine your success or failure. People do business with other people, and whereas customers can often find a very similar product down the road at another supplier they will never find another company like yours, with your people. Every company has unique traits and characteristics that make it different from the competition, but leaders rarely step out of the buisiness for long enough to discover what they are. This is where Richard and New Edge can help you.

Discovery Session - the foundations for Success and Culture Change

A discovery session lead by New Edge will help you to lay the solid foundations needed to establish a positive culture and grow your company to the success it deserves. You will identify and articulate the key characteristics that give your company it's unique essence, differentiating it from competitors, making it stand out in the market place and creating a culture that will attract the best employees and customers for your business.

We use the overused term ‘unique' deliberately.

Every brand, from a multi-national organisation to a single-person business has a brand essence. Your essence manifests as a perception by customers and employees of who you are and why you do what you do – that intangible feeling that helps people to make decisions about whether they like you, trust you and ultimately want to do business with you or work for you. You will discover from your session that no two companies are identical and as a result be able to articulate why your brand is special and unique.


Although it is one sure way of differentiating themselves from competitors, most companies don't make the time to discover the uniqueness of their brand – why?

It is an intangible feeling and difficult to articulate. The discovery process involves stepping out of your busy-ness for a few hours and spending time on your business. It is about recognising the attributes and characteristics that drive you and your team to want to succeed and be the best that you can be.


The duration of our Discovery process depends on the size of your leadership team and company.

For a team of up to 4 people there are 2 x half-day sessions that are ideally delivered on separate days. In session 1 we spend time with each member of the team individually, then the team comes together for session 2.

With larger organisations the process takes a minimum of 2 days and includes information gathering from representatives of the workforce as well as the leadership team.

Following the discovery process a further session will establish how you need to change in order to succeed and what actions are required to deliver results.

Corporate Video & business video messaging

With more than twenty years experience at high level TV production for ITV and the BBC, followed by a further ten years producing corporate films for national organisations including Electrolux, the NHS, and Unilever Richard is perfectly positioned to be able to help you to use video to reach out to your customers and employees.

As a producer Richards role is to help you to make sure that your are creating the most impactful messages in your video that will engage your customers/employees and encourage them to take action. There are many video production companies who can help you to create a beautiful video, but very few who have the knowledge and experience to ensure that the content is on-point and right for you. This is where Richard and New Edge can help.

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