A refreshing departure from the usual bridal shops.

Pure offers a new approach to shopping for your bridal gown. Your experience is our priority.

Our fabulous collection of gowns have been selected with you in mind, using our extensive experience gathered from serving thousands of happy brides over the years.


Why Pure?

Pure Brides in Norwich, Norfolk, is fast becoming the bridal boutique of choice for many brides travelling from all over the UK. Our friendly approach and warm, welcoming surroundings ensure your visit is a pleasure and our expert consultants are always here to offer advice and guidance from the comfort and privacy of your own personal bridal suite.

Peace of Mind....

Every Pure customer receives the Peace of Mind that's fostered from a relationship with an honest, caring, and experienced consultant in our bridal showroom. Our consultants are experts at creating the perfect look for your occasion. As a result, you won't have to deal with the high pressure sales that have become all too common among other shops. At Pure we are always on hand to offer advice and tips on colours, styles and shapes and your personal consultant will always do her best to ensure that she looks after you personally, each time you visit, it's a simple thing but helps you to feel at ease and relaxed throughout your time at Pure.

Stunning collections...

Our stunning bridal collections have been sourced from designers across the globe and we take pride in offering stylish, feminine collections with a modern edge. With gowns from world leading designers including Maggie Sottero, White One by Pronovias, Eternity Bride and more, all of which are exclusive to us in our region.