• A refillable range of shaving products
• Developed to eliminate razor burn and razor rash
• Free delivery on all items
• All natural products and eco friendly packaging
• As featured in GQ and ES magazines
• 5 Star rated shaving cream

The pure shave story

My name is James Kenning, founder of Pure Shave. Pure Shave shaving cream is the result of years of investigation to solve a personal problem. When I started shaving I quickly learnt that I suffered very badly from razor burn and razor rash. I tried every new product that came along, hoping I would finally be able to shave pain free. Every so called ‘quality shaving cream', let me down, without fail.
Through frustration, I decided to find a solution myself. I got to work mixing up different formulas in my kitchen at home, determined to make a shaving cream for sensitive skin that actually worked.
Every single element of Pure Shave was specifically selected for its own individual skin kind properties. I focused on minimal ingredients but with maximum skin calming effects.
After many attempts, I had a formula that far exceeded my expectations, especially when shaving against the direction of growth. My home made formula was then given to a professional cosmetic formulation company that tweaked, streamlined and safety tested it for me over the next few years creating what I believe is the best shaving cream for sensitive skin available.
As a result, Pure Shave shaving cream is fragrance-free, hypoallergenic, rich in vitamin E, a potent antioxidant and a powerful emollient to help soothe irritated skin. This shave cream has been refined with a focus on simplicity hence PURE SHAVE.
Pure Shave has recently been described as ‘Spectacular', 'The Holy Grail of shaving' and ‘A Game changer' by customers. It has been featured in GQ Magazine in their product reviews and covered by a number of the UK's top lifestyle bloggers.

Trading Since

2020