Retail Rapport

Its a new day. All across the country men and women are arriving at work, unlocking doors, turning on lights, remerchandising and restocking your products. All day and all week they will be putting your products and services on the line against tough competition. Customers will walk through your doors ready to judge your value and services based on what happens in the next few minutes.

The customer does not know about the investment you have made in the research and development of your product, or the time that you have devoted to training. They aren't aware of the efforts that you have made to improve quality, or your investment in point of sale hardware. There is often a huge difference between the customer's perception of the service and performance that you are offering and the perceptions of the employees, their managers and executives. When it comes down to whose views carry more weight, internal beliefs are often those adhered to. Meanwhile the customers, who are the final decision makers, take their business to your competitors.

It is no surprise, therefore, that the most oft voiced wish of every executive within retail is to "Get out there and see what's happening". Getting out there means putting yourself in the customers' shoes, to see what is really happening on every sales floor, at every till point and on every telephone line, and to see first hand how the men and women who are striving for your turnover are rising to the challenge.

Simply put, you need more eyes, more ears and more hours in the day to know what is happening at that final critical point of your business when your control goes into the hands of the decision maker, the customer.

Retail Rapport does what you can't. We put our mystery shoppers in more places than you have time to visit. They become the eyes and ears which you require to efficiently monitor your customer care standards from the customer's point of view. They find out what it is really like to shop at your stores, how the customer really feels, and whether the experience is as pleasurable as it should be, thus enabling you to maintain customer loyalty and increase profits.

As well as maintaining exceptional standards of service, with reporting formats designed to highly professional standards, our charges remain amongst the most competitive. There is no consultancy fee for the initial assessment of your requirements, generation of ideas and forward planning.

We are able to supply any depth of service which you require, on a "one off" basis, or as a regular survey, at any time which you may require. Sample reports are available on request to demonstrate the depth of our reporting.

The company's aim is to give you a level of service, tailored to your own specific requirements, unsurpassed within the retail industry and we would be pleased to discuss any requirements you may have at a time convenient to you.