For us, it’s not just about delivering cutting-edge design. It’s about driving profit, revenue, and brand awareness for our clients. In other words, our work has to work hard. As an established design and marketing agency with services encompassing graphic design, print, website design and programming, video, interactive design and online marketing, we’re practised at creating and capturing customer interest – and transforming it into action. Our ten year pedigree of innovating for clients as diverse as Westfield Shoppingtowns, Crosby Homes, Highcross Leicester, The Open University, Thomson Holidays and QlikView isn’t only about the here and now.

Advanced marketing connects business intelligence experts with tomorrow's customers

Leading business intelligence software company QlikTech recently commissioned design and marketing consultants Tomorrow People to create digital presentations to help them reach more customers. Already recognised as one of the most forward looking business intelligence software vendors in the world, QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. Its business analysis software, QlikView mirrors the way the human mind works through memory and association to provide faster and easier access to data. QlikTech asked Tomorrow People to create an interactive eBrochure and an interactive touchscreen presentation to strengthen its marketing portfolio for direct marketing, email promotions and exhibitions. Tomorrow People created a DVD eBrochure to allow users to access, view, download and print UK sector brochures and watch vox pop and interview videos from the latest QlikView launch events. Customers can also view detailed information on the most up to date version of the QlikView software and technical and support documents. QlikTech distributes the eBrochure DVD at key business intelligence events, through its direct marketing communications. Tomorrow People also produced a second version of the presentation which is used live on the internet and for email marketing. This is available to view at www.tomorrow-people.com/qlikview. The design and marketing consultants developed a second version of the vox pop and interview videos specifically for use on an interactive touch screen at exhibitions and business intelligence events. Both presentations were produced using Flash. Business intelligence is proving to be an important resource for companies facing up to the after-effects of the recession and the demand for business intelligence platforms continues to grow. Rob McNeill, Marketing Communications Manager at QlikTech said: “We needed something compelling, interactive and simple to use – to reflect our core values and the advantages of QlikView. Tomorrow People became ‘tuned in’ to our requirement immediately, they presented innovative and creative suggestions and after we made our choices – their project management skills and tireless ‘can do’ attitude kicked in and delivered exactly what we wanted, on budget, on a tight timescale.” More information about QlikView is available at: http://www.tomorrow-people.com/QlikView-case-study.php

Tomorrow People boosts commercial leasing opportunities for Westfield London

Westfield London has called on the expert programming and development services of Tomorrow People to develop a web portal that would showcase the iconic shopping centre in West London. Westfield London is already an undisputed retail and tourist destination in London, having attracted 23 million people in its first year alone. Home to over 275 shops and over 50 restaurants, the commercial leasing opportunities are enormous - and Westfield commissioned Tomorrow People to create a bespoke online presentation that would showcase this architecturally stunning retail space to its potential clients.Working in partnership with an agency that delivered design and video, Tomorrow People built the online portal, developed all of the programming, and created a content managed online presentation that could give Westfield's potential clients a comprehensive, virtual experience of the development. Bill Giouroukos, Director of Operations, Westfield, said: "In a hugely competitive market place it is essential to use innovative and visually impactful marketing material. The system, developed by Tomorrow People, allows us to create bespoke presentations which feature interactive video, specifically targeted to each client to demonstrate the opportunities which exist within our sales and commercialisation space."Highlighting opportunities for event space, digital screens and suspended media, the CMS build gives Westfield ultimate freedom to customise presentations specific to each client or sector. Each bespoke version is assigned a unique URL, login and password, and has been designed to accommodate individual graphics, statistics, and case study information specific to each target client. In effect, each company can see the retail space exactly as it would appear with their branding.Deep linking is set up to drive clients to specific sections of the presentation, and the Westfield sales team have the option of providing the presentation on DVD and/ or making it viewable online. The build uses Flash, Action Script 3 and is fully XML database driven, and every page on the site has full Google Analytics tracking to monitor detailed visitor statistics.As visitors journey through the web portal, full details of the commercialisation space are revealed, including interactive floor plans for the ground and first floor, video walkthroughs and interactive 360 panoramic videos. Each video walkthrough has a sub navigation menu, which allows user to see the whole view, or jump to a video pause point to view a number of masked areas highlighting the specific commercialisation opportunities available.Users can click on each masked area for more details, and a second slide provides technical information, costs and contact details, with a thumbnail image that they can double click to maximise.Adidas, Lego, Loreal, Jaguar, Marks & Spencer, Marriott and Sony PlayStation are amongst the distinguished list of brands that have already leased commercial space at Westfield London, and given the powerful online sales tools Tomorrow People has helped to create for Westfield London, this world-class shopping centre is sure to attract many more retail savvy clients.Click http://ukbrandalliance.westfield.com/ to view the online portal.ENDSAbout Tomorrow PeopleTomorrow People is a design and marketing consultancy based in Birmingham. The company specialises in providing design, marketing, programming and development innovation for clients that include Westfield Shoppingtowns, Crosby Homes, Highcross Leicester, The Open University, Thomson Holidays, and QlikView. http://www.tomorrow-people.com/

Specialist Services

• Graphic Design • Website Design • E-Commerce • Interactive Presentations • Video and Animation • 3D Visualisation • Email Marketing • Direct Marketing • Social Media Marketing • Online Marketing • Pay Per Click Advertising • Search Engine Optimisation • Digital Signage • Advertising • Branding • Photography • Copywriting

Trading Since

2000