About Us

We’re well known for our pioneering work to save and protect iconic wildlife like pandas, tigers, whales and rhinos - and we’ve had some great achievements in those areas since we started in 1961.

But that’s only part of the story.

Our Services

Our ultimate goal has always been “people living in harmony with nature” - so we're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly.

To achieve that, we spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures - from conflicts over land, particularly forests, or increasing demand for food, fuel or water.

Another of the biggest current threats is climate change, which makes all our other projects more challenging. We're working hard to tackle the causes and the impacts of climate change.

A Snapshot Of Our Wonderful World...

WWF isn't just about saving endangered animals. We care about how all life on Earth shares our unique planet. For our 50th anniversary we made this stunning short film celebrating the beauty, fragility and resilience of the natural world - and the people whose lives depend on it. It's a snapshot - or more accurately hundreds of snapshots, spectacularly brought to life before your eyes - that shows the breadth of our work across the planet.