Inspired Knowledge is a small but perfectly formed market research agency based in Northampton in the East Midlands whose team has over 15 years experience within the market research industry. Inspired Knowledge can be reached at www.inspiredknowledge.co.uk to undertake both qualitative market research and quantitative market research studies throughout the public sector and private sectors, covering topics within both business and consumer communities. Inspired Knowledges' research results receive high accolades from clients, achieved from understanding the whole project, including its purpose and how the research results will be used. This helps Inspired Knowledge sculpt market research and business knowledge projects to deliver useful and insightful feedback; providing usable knowledge and information rather than simply numbers on charts. Inspired Knowledges Gap Analysis or real market share analysis helps businesses identify the best market opportunities they are missing, allowing them to work smarter and not harder to increase profitability.