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Hotels Raise your game

The ASA recently confirmed that the atheist campaign, proclaiming "There is probably no God. Now stop worrying and enjoy your life" received complaints that it broke advertising code on the grounds of substantiation and truthfulness. With some of the complaints being that "It is given as a statement of fact and that means it must be capable of substantiation if it is not to break the rules.So, although the ASA has not yet decided whether a formal investigation to see if the campaign has broken the ad code, we are left with a few morsels of food for thought:-Firstly, substantiation and truthfulness. In the current economic dirge, we all, hopefully, appreciate the importance of brand and product differentiation to ensure we stand above the competition. With better service and better value being all too familiar claims. The heat of the spotlight is never as warm as it is now on brands to ensure they practice what they preach, if you'll pardon the biblical reference.Only last week, we heard Christopher Rodrigues of Visit Britain emphasising this point with the claim that the hotel sector could expect 50,000 job losses this year.Raising service levels and quality of that service is the bed-rock for winning business in tourism. Not forgetting the current state of the sterling with its appeal to our Euro-hoppers, this is a time of great value that we need to embrace.The outcome is quite simple - those who go the extra mile and get it right will reap the rewards. Ask and listen to what customer's needs and motivations are and get a true understanding of the value they want and deliver some substantiation. Hang on, that sounds familiar....And the second food morsel is whether the ASA take the plunge to cast judgement on the probability of God existing or not. Best of luck with that one.

Specialist Services

Search Marketing, Integrated Marketing, Brand Strategy, Digital Marketing, Websites

Trade Bodies / Associations

RAR Recommended Agency Register 2009

Trading Since

2001