• Mathematical Marketing
• Data Science
• Digital Marketing Strategy

Mathematics is a basic but vital segment of marketing

Mathematics is a basic but vital segment of marketing, just as advertising is vital to marketing. You need to know how much money it takes to get your message out to your target audience, just as you need to know how to reach them and understand them. To do this we use data, formulas, statistics, predictive modelling, analytics, patterns, correlations and testing. Mathematics is the shared factor of every one of these components.

We leverage information to drive our clients' businesses forward, ensuring better connection with target audiences, by the use of use of search engine optimisation to programmatic buying using optimised multi-sourced data, numbers, figures and equations. Data analysis to determine messaging, design and user experience, is now used to drive even creative departments.

Let our Data Scientists be your “Secret Weapon".

Use Strawberry Dragon Data Science expertise, to not only analyse your data yet, additionally to move your emphasis and follow up on opportunities. As your partner, Strawberry Dragon Data Science will demonstrate how information gets to be significant in an important way. Keep in mind, it's “Data Science", not “Rocket Science.

Data still resides in structures, which can only be described as muddled, marketers are still being deluged by torrential slides of disorganised information, and data silos still exist between organisational functions. The volume and assortment of new information keeps on mounting, on organisations that are already struggling with this deluge of information, allowing the data to be used to gain advantage, when frequently utilised in problematic ways by competitors and fraudsters. In the meantime, companies like Strawberry Dragon have developed the expertise to address the torment of information deluge that organisations are suffering today, by the use of predictive analytics and the development of a unified customer view.

The Strawberry Dragon “way" is, to create a Data Driven Digital Marketing Strategy with “Creativity" Added.

The marketers message is no longer driven by creativity, but by the recently discovered spotlight on data-driven insights to drive results. Senior executives are dependent on the numbers and rely on analytics, hence marketers depend on data to let them know what works and have quit contemplating why customers lock in. This methodology is in danger of diminishing the brand's identity, as marketers neglect to comprehend what genuinely inspires customers.

When marketers concentrate too much on optimisation, they overlook creative considerations and ideas that can have genuine and large returns. The feelings of the individual should be drawn by creative marketing, as it manoeuvres into popular and media culture, and breaks through the confusion. A similarity can be seen in, if to the detriment of an offensive digital marketing strategy, the marketer concentrates and pursues a defensive strategy. What people do, is described by clicks, time spent, and conversion rates, but these measures do not characterise why they do it.

Creativity no longer drives the message, when marketers rely on data to tell them what works. As brands move from their creative offensive digital marketing strategy, they neglect to consider consumer engagement, as the fixation with data leads to them to focus exclusively on a single or limited objective and view.

Strawberry Dragon ensures that creativity still has its place and negates the risks of data driven marketing. This doesn't mean we disregard data, as we focus on the creative. To the contrary, data plays an important role in coordinating the creative. As we fuse data and creativity, we are able to maintain a harmony with insight driven ideas, by bringing together the data science and creative teams.