• Social Media Services
• Industrial Marketing
• Press Relations
• Industrial PR
• Online Marketing
• Technical Content
• Press Releases
• Industrial Communications

The Industrial Marketing Agency - Practical effective marketing for SMEs

An agency for industrial SMEs maximising small budgets – enabling big growth. Helping companies to punch above their weight, grow and survive.

All the time growing our evidence base along with our experience and gradually bringing these changes and opportunities to our clients in a proven, cost effective way. In over 20 years we have pro-actively developed our services from the age of print media onto the Internet and now the Social Media eras.

The Industrial Marketing Agency focuses on promotion “free at the point of publication" under the umbrella of Press Relations and Social Media.

We cover PR to:
-Trade Press print media
- B2B internet media
- Directories
- Newsletters

Social Media to:
- Video channels
- Linkedin, Twitter, Facebook, Google+ etc.

Production:
- Product Photos
- Videos
- Books
- Websites

We also recognise that paid for promotion plays an important part in the marketing mix and so also offer the following advertising options:

- Online Packages
- Adwords
- Printed Publications

Client Base

Our client base includes: Enclosures, machine components, adhesives, fastening and assembly, electronics manufacturing, aerospace supply/manufacturing, dispensing equipment, drainage, electrical power, visual inspection, cabinet hardware, manufacturing exhibitions, aerospace components, threaded fasteners, trade shows, sub-contract assembly, laboratory mixing equipment, rework and repair equipment, also components for disability/homecare equipment and access control systems as well as for fire and security and health and safety equipment.

Industrial PR

Industrial PR differs significantly from tabloid PR – in the industrial arena we are acting as an information and education channel between manufacturer/suppliers to design/buyers with material included free at the point of publication. This valuable role benefits both ends of the channel and it is our job to provide simple technical information to people who are seeking it.

The operation of Industrial PR in B2B industries is based on solid facts about techniques and technologies from the high-tech to the mundane – all are widespread forming the tech' base of our lives and work.

Here at The Industrial Marketing Agency we take it as our responsibility to fulfil this role to the best of our ability using yardsticks of a straightforward approach leading to cost-effective use of SME budgets – i.e. getting the biggest bang for your buck!

Social Media Program

Social Media in the industrial manufacturing industry is still in its infancy, but it is growing as more companies recognise the potential benefits.

Social Media gives you the opportunity to build your brand, connect and build relationships with your customers, suppliers, prospects and partners, as well as improving your SEO and driving traffic to your website.

So which social media platforms do we utilise for your industry? Whilst Facebook may not be an obvious choice, it is still the largest network and we consistently record click-throughs to our clients' websites from Facebook; however, Twitter and LinkedIn are often more successful in terms of driving traffic to sites. We think it's important to remember that your audience uses social media personally as well as for business, so personal preferences come into play. We ensure your company has a presence on all the popular social media sites, giving your customers and potential customers the very best opportunity to access information about you and your products. Also, let's not forget YouTube, which is extremely powerful and yet still under-utilised in B2B industries. If a picture is worth a thousand words, what are videos worth?

The one essential part of a successful social media campaign for your industrial manufacturing company is a blog. This fresh content is essential for giving people a reason to visit your website on a regular basis. If you are not sure what subjects to cover in your blog, don't worry – that's something we can deal with alongside your PR program.