About us

Woululd you love...?

to slim more easily than you ever thought possible?
to lose weight without ever feeling hungry or deprived?
to enjoy eating out and having a social life while you slim?
to help protect yourself against serious illness?
to stay a healthy weight forever?
Would you love to find a way of losing weight that offers all this - and more besides? Well now that you've found us, you've found it! Welcome to...Food Optimising!

Enjoy a whole new way of eating!

eat to satisfy your appetite
eat at any time of day or night
...all without counting a single calorie!

How can you do all this and still expect to lose weight?

Instead of telling you what you can and can't eat, we put you in control
Instead of making you change your lifestyle to fit your diet, we ask you to choose what works for you.
Instead of forcing you to exercise iron willpower, we offer you choice power!
The master-stroke of genius that makes Food Optimising fast, effective and so easy is Free Food. Free Food is:

how you satisfy your appetite even on the hungriest of days
how you learn to lose weight fast and keep it off for good
Hundreds of choices of completely Free Foods are there for the taking; no weighing, no calculating, no estimating, no counting and not a point or a unit in sight!
Hundreds of normal, everyday foods that are the mainstay of family meals and all without restrictions - no kidding!
The power of Food Optimising

Create satisfying meals the whole family will love. No more separate 'diet meals' - no one will believe you're slimming!
Make hundreds of quick and easy meals from everyday foods
Pub lunches, Sunday roasts, Indian and Italian meals - enjoy eating out as well as at home.
Put the power of Food Optimising to work for you. Make new choices that will ensure you lose weight steadily and safely until you've achieved your personal ideal weight - and stay there for life!

Cottage pie, spaghetti Bolognese, chicken tikka masala and rice, prawn chow mein - try our
FREE 7-day menu today and see the sensational results for yourself!